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CASE STUDY
SUBARU FULL-LINE BROCHURES:
  PARIS MOTOR SHOW
  MOSCOW MOTOR SHOW

CLIENT
FUJI HEAVY INDUSTRIES (JAPAN)

GOAL
TWO SIMPLE FULL-LINE BROCHURES
  FOR MULTICULTURAL AUDIENCES

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST

portfolio resume
 
challenge solution results next entry
Client objectives were met within the constraints of a short production schedule,
modest budget and the desire to deliver a compelling brand message. As Subaru is
not a flashy brand but one steeped in thoughtful engineering that drivers enjoy every
day, the piece feels just like the product: Functional yet appealing, logical yet not
bereft of emotion, sensible but enjoyable. In a word, balanced.

            Sample spreads (slideshow)

         Paris Motor Show brochure (PDF)