myname
 

CASE STUDY
NISSAN GT-R GLOBAL WEBSITE

CLIENTS
NISSAN MOTORS LIMITED (JAPAN),
  NISSAN EUROPE, NISSAN USA

GOAL
LAUNCH A SUPERCAR
  IN 24 COUNTRIES

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST
ASSET/CONTENT MANAGER

portfolio resume
 
challenge
Launch the world’s most anticipated supercar across the globe. Born from a modest
sedan and raised by the passion of a talented engineer, the GT-R was a hero on the track,
on the streets of Japan, and on the PlayStation consoles of millions of virtual driving fanatics.
The new model was set to redefine the laws of physics and — by becoming available
outside Japan for the first time — transform the mythical beast into attainable reality.