myname
 

CASE STUDY
NISSAN GT-R GLOBAL WEBSITE

CLIENTS
NISSAN MOTORS LIMITED (JAPAN),
  NISSAN EUROPE, NISSAN USA

GOAL
LAUNCH A SUPERCAR
  IN 24 COUNTRIES

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST
ASSET/CONTENT MANAGER

portfolio resume
 
challenge solution results nextentry
With a simultaneous launch in 24 countries and nearly 30 languages, gtrnissan.com
supported Nissan’s first global product launch so successfully that the first year’s
allocation quickly sold out on three continents. Deeply product-focused stories — the
nectar so desperately sought by the GT-R’s legion of fans — translated seamlessly
across the globe, offering enthusiasts from Lithuania to Los Angeles equal access to both
the myth and the machine.