myname
 

CASE STUDY
NISSAN GT-R GLOBAL WEBSITE

CLIENTS
NISSAN MOTORS LIMITED (JAPAN),
  NISSAN EUROPE, NISSAN USA

GOAL
LAUNCH A SUPERCAR
  IN 24 COUNTRIES

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST
ASSET/CONTENT MANAGER

portfolio resume
 
challenge solution results
A dual-panel website brings both the car and its legend to life. The product panel
features a fully computer-generated video demonstrating the GT-R’s unique
performance prowess. Six scenes run from a racetrack to a snowy mountain pass,
with the product stories revealed interactively between each scene. The second panel
is the World of GT-R, an interactive globe celebrating the car’s development and heritage.
Making the most of our limited access to the car’s wizard engineer and the production
line, I shot many of the photos myself.