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CASE STUDY |
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| A simple, compact brochure (in two regionally specific variations) fits into a press kit or serves as a standalone handout for consumers. The top story for each event expresses the brand’s core values in the most relevant terms for each locale. The overarching theme of unexpected balance quickly establishes what makes a Subaru not just unique, but uniquely appropriate for drivers in France and Russia. Copy works well in both the local tongue and English, to engage both local consumers and the international news media. |
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