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CASE STUDY
SUBARU FULL-LINE BROCHURES:
  PARIS MOTOR SHOW
  MOSCOW MOTOR SHOW

CLIENT
FUJI HEAVY INDUSTRIES (JAPAN)

GOAL
TWO SIMPLE FULL-LINE BROCHURES
  FOR MULTICULTURAL AUDIENCES

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST

portfolio resume
 
challenge
Create a multipurpose, multilingual, multifunctional piece that highlights the full
model line and top brand stories for both the media and the public attendees at two
international motor shows. For Subaru’s second year in the exploding Russian market,
introduce the new sedan bodystyle that local buyers prefer over Subaru’s signature
wagons and crossovers. For Paris, splash the launch of the world’s first Boxer Diesel
engine across the model line.

            Sample spreads (slideshow)

         Paris Motor Show brochure (PDF)