myname
 

CASE STUDY
SUBARU TRIBECA
  GLOBAL BROCHURE
  AND WEBSITE COPY

CLIENT
FUJI HEAVY INDUSTRIES (JAPAN)

GOAL
CRAFT A UNIVERSAL MESSAGE
  THAT FEELS AT HOME
  ON ANY CONTINENT

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST
ACCOUNT SERVICES

portfolio resume
 
challenge solution results next entry
An international success: The regional distributors praised more than the creative work.
They further appreciated that producing better brochures and website copy was actually
easier for them. In previous years, every region received numerous calls from their local
translators. Seems they had always struggled to understand what the base English copy
was trying to say. This year, the regions fielded zero calls worldwide. Maybe there is
a universal language.