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CASE STUDY |
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| Drivers in any climate can appreciate the benefits of the Subaru core technologies: secure handling, exceptional balance, and vehicles engineered to be as enjoyable as they are reliable. The approach was as much execution as concept: I spent a month in Tokyo carefully crafting “global English” messages that translated cleanly into 15 languages. A flexible design accommodated the varying lengths of translated copy with minimal studio effort — even the right-to-left reading bilingual Arabic/English version. |
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