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CASE STUDY |
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| Speak in one voice across five continents. Like many Japanese automakers, Subaru divides its marketing dollars into three main groups: Japan, North America and the rest of the world. Subaru needed brochures and web content that could be seamlessly adapted for markets from Chile to Russia, and that could make their signature technologies — symmetrical all-wheel drive and a flat “boxer” engine — relevant from the Swiss Alps to the deserts of Dubai. |
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