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CASE STUDY |
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| The new Guides elevated the learning process while lowering production costs. Page count for the 10-book set — available printed or online — fell by nearly 50%, while the crisp copy and illustrations helped salespeople to comprehend ideas and functions, rather than memorizing jargon or canned pitches. Salespeople raved that they gained genuine understanding and appreciation of their products, and felt better equipped and energized to promote the values of the brand — rather than simply working the deal. |
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