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CASE STUDY |
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| Train an audience with a relatively short attention span — automobile salespeople — to educate even less-patient car shoppers on the virtues of the Mercedes-Benz that’s right for them. With an ever-growing model line, increasing competition and shrinking budgets, this sales training tool was an opportunity to rethink how cars are sold. And it was up to me alone to conceive, design, write and produce the solution. |
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