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CASE STUDY
BRAND AND MODEL BROCHURES

CLIENT
MERCEDES-BENZ USA

GOAL
LOWER THE COST OF LUXURY

MY ROLES
CREATIVE DIRECTOR —
  COPY, BRAND, STRATEGY
SENIOR COPYWRITER

portfolio resume
 
results
A single, massive print run of the Brand brochure saved the client a small
fortune compared to retelling the story nine times over within each model brochure.
It also served as a standalone full-line book for auto shows. And yet to the reader,
it offered a richer experience by illuminating the magic of Mercedes-Benz while
providing the quality of information commensurate with the product itself.
MB1c
MB1c

              Sample pages (slideshow)

                 Model brochure (PDF)