myname
 

CASE STUDY
BRAND AND MODEL BROCHURES

CLIENT
MERCEDES-BENZ USA

GOAL
LOWER THE COST OF LUXURY

MY ROLES
CREATIVE DIRECTOR —
  COPY, BRAND, STRATEGY
SENIOR COPYWRITER

portfolio resume
 
solution
Tell a great story, but only once. For each of the brand’s nine main model lines,
a pocket inside the cover revealed a pull-out Brand brochure that illuminated the
soul that every Mercedes-Benz shares. The surrounding model brochure then
focused sharply on the specific product virtues.
MB1c
MB1b

              Sample pages (slideshow)

                 Model brochure (PDF)