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Even in a giant city like Los Angeles, advertising in the local papers can pay off.
Every month’s ad insert resulted in a significant influx of new customers — what
banks
call new money — as another warm and friendly branch popped up in a new
neighborhood. While the downfall of Indymac is now well-known, neither their warm
service nor the uniquely friendly voice of their advertising would ever be blamed. |
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Newspaper ad
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December ad flyer
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March ad flyer
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