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Take a big bank known mostly to mortgage professionals, and make its retail branches
known for the warm, caring approach their small customer base already knew and loved.
Long before its ill-fated decline, Indymac had soared into the top ten lending institutions.
But while it was the largest savings and loan based in Los Angeles, its growth beyond
mortgages was a prime objective. |
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Newspaper ad
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December ad flyer
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March ad flyer
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