MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST
When you have a good product, it simply makes the most sense to make your marketing
all about the product. When a vehicle promises a uniquely enhanced driving experience
(even for passengers), it makes sense to put the reader into that experience. Outlander’s
innovative approach to the compact SUV resonated with customers — exceeding sales
expectations and boosting showroom traffic so much that even the less newsworthy
Mitsubishi models saw increased sales volume.