myname
 

CASE STUDY
OUTLANDER LAUNCH BROCHURE

CLIENT
MITSUBISHI MOTORS
  NORTH AMERICA

GOAL
LET THE PRODUCT SELL ITSELF

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST

portfolio resume
 
challenge solution results  
When you have a good product, it simply makes the most sense to make your marketing
all about the product. When a vehicle promises a uniquely enhanced driving experience
(even for passengers), it makes sense to put the reader into that experience. Outlander’s
innovative approach to the compact SUV resonated with customers — exceeding sales
expectations and boosting showroom traffic so much that even the less newsworthy
Mitsubishi models saw increased sales volume.

               View brochure (slideshow)

          Outlander launch brochure (PDF)

2007 Mitsubishi brochure covers