MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST
The Outlander brochure brought to life the enjoyable premium technologies and
useful innovations that set it apart from other compact SUVs. As an extension of the
bold “Out-everything everything” ad campaign, the brochure demonstrated how
Outlander could outperform, outwit and outlast its competitors. And since the joy
of
Outlander ownership came from experiencing its features in everyday life, we
highlighted innovations and grouped them into real-world scenarios where readers
would appreciate them the most.