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CASE STUDY
OUTLANDER LAUNCH BROCHURE

CLIENT
MITSUBISHI MOTORS
  NORTH AMERICA

GOAL
LET THE PRODUCT SELL ITSELF

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST

portfolio resume
 
challenge solution results
The Outlander brochure brought to life the enjoyable premium technologies and
useful innovations that set it apart from other compact SUVs. As an extension of the
bold “Out-everything everything” ad campaign, the brochure demonstrated how
Outlander could outperform, outwit and outlast its competitors. And since the joy
of Outlander ownership came from experiencing its features in everyday life, we
highlighted innovations and grouped them into real-world scenarios where readers
would appreciate them the most.

               View brochure (slideshow)

          Outlander launch brochure (PDF)

2007 Mitsubishi brochure covers