myname
 

CASE STUDY
OUTLANDER LAUNCH BROCHURE

CLIENT
MITSUBISHI MOTORS
  NORTH AMERICA

GOAL
LET THE PRODUCT SELL ITSELF

MY ROLES
CREATIVE DIRECTOR
COPYWRITER
PRODUCT SPECIALIST

portfolio resume
 
challenge
The arrival of Mitsubishi’s new Outlander SUV in the fall of 2006 heralded in a new era
for the brand. At last, a mainstream product with remarkably few compromises was
the right vehicle for changing times. Sensibly sized yet roomy, loaded with premium
innovations never before seen in its segment, and embodying the soul of Mitsubishi’s
motorsports heritage, Outlander revived a spirit of optimism at this long-struggling brand.

               View brochure (slideshow)

          Outlander launch brochure (PDF)

2007 Mitsubishi brochure covers