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CASE STUDY |
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| Apparently it’s all about the NFL, Major League Baseball and NASCAR. And did we mention that DIRECTV has more HD than anyone and the highest customer satisfaction in the industry? Taking these core claims and tailoring their relevance to each target customer, from bar owners to hotels and hospitals, made it quite clear that DIRECTV is good for any business. And what customer wouldn’t love being able to learn how to program their remote with only two clicks of a mouse rather than finding and printing out a deeply buried 10-page PDF? |
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