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CASE STUDY |
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| After years of producing tiny, cheap auto show pieces with shouting headlines, the Outlander pre-launch brochure stood out in a bag full of car brochures. With its multiple paper sizes and bright red wire-spiral binding, it begged to be touched and read. Copy and design boldly told Outlander’s story without a hint of hard-sell. Consumer requests for more information jumped to new heights, and dealers could launch a new model without resorting to deep discounts and rebates. Somewhere new indeed. |
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