myname
 

CASE STUDY
VARIOUS CHARITY ADS

CLIENT
INDYMAC BANK

GOAL
SHOW A BANK THAT CARES

MY ROLE
COPYWRITER

portfolio resume
 
challenge solution results nextentry
Harmless at worst, good-natured at best. None of the final choices probably
changed anyone’s perception of Indymac, although their presence alone served
the basic purpose. But it was fun to see a bank client even consider an ad that
might have made people stop and think. I have included some of the rejected —
and never shared — proposals along with the final approved ads here.